From the gym hardwood to the driveway blacktop and from playing on an organized team to neighborhood pickup, Milk Crate Basketball believes every KID who has the desire should have the opportunity to play basketball.

For a KID, the feeling of lacing up a new pair of sneakers, or the simple ownership of their very own basketball, can be a powerful feeling.

For a KID, having the chance to ‘be part of the team’ can be an important boost in self confidence and even belonging.

In fact, the list of benefits for kids participating in sports is quite long. We are just trying to do our small part in making sure kids are exposed to these benefits.

Not to mention, in this screen-addicted world we live encouraging and enabling KIDS to be active is more important than ever.

Lastly, we are obligated to teaching the next generation of KIDS the importance of giving back and ‘doing something that matters’. We are working hard at leading by example.